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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 19, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
  2. New film from Moncler marks return to Winter Olympics
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Balenciaga makes holiday statement in new campaign
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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