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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 19, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
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  4. Gucci studies connection in spring/summer 2025 campaign
  5. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  6. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  7. Thoughts on Oculus, the Westfield World Trade Center mall in New York
  8. How Four Seasons used technology to navigate COVID and elevate travel
  9. Guerlain to reopen spa at Waldorf Astoria New York
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