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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 20, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Chopard, Boss, Lancôme front AR experience from Snapchat
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. New film from Moncler marks return to Winter Olympics
  10. Sephora highlights the integral presence of Black beauty
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