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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 20, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. 59pc of entrepreneurs diversifying wealth abroad: HSBC
  2. Top luxury campaigns of 2025: LVMH, F1
  3. Google to power AI-native purchases
  4. Fendi launches Lunar New Year pop-up in Shanghai
  5. L'Occitane en Provence celebrates 50th anniversary
  6. Saint Laurent taps model Bella Hadid for Mombasa Bag revival
  7. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  8. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  9. Hermès, Goyard lead consigner sales in 2025: Rebag
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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