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April 12, 2026
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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

December 31, 2019

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
  4. IWC supports global marathon to prompt thoughtful water consumption
  5. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  6. What to look for when buying your first luxury watch
  7. Subscribe now: $12 for 12 weeks
  8. Facebook empowers users, but limits advertisers with new privacy feature
  9. Presentation decks and agenda for Luxury FirstLook Jan. 15
  10. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
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