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Research

QR codes beat out direct mail in driving response: report

October 8, 2012

 

QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser.

The report, "Scan Response Rates in National Magazines," found that readers of national magazines scan QR codes, Microsoft Tags, digital watermarks and other mobile action codes at an average rate of 6.4 percent. The report also found that mobile users are actively engaged and view an average of 18.9 mobile pages.

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