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QR codes key driver in 2012 holiday marketing efforts

October 23, 2012

 

By Rimma Kats

Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.

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  1. Affluent consumers unsatisfied with luxury marketing: YouGov
  2. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  3. Positive feedback, relevant information key to drawing in new consumers
  4. Bulgari incorporates Italian movie motifs into latest collection
  5. Nordstrom contemplates dressing room iPads to elevate customer experience
  6. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  7. Perrier-Jouët pops up in Paris for nature-themed event
  8. Day's wrap: Chaumet, Princess Cruises, Gucci, The Luxury Collection, Balmain and Ulysse Nardin
  9. Ermenegildo Zegna pushes sneaker launch with customization
  10. Gucci campaigns for its timepieces in political-themed ads
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