Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
{"ct":"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","iv":"0f84bd16750c276a9df29a8e72f6e9ef","s":"97b623dc6a15d243"}
Share your thoughts. Click here