Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"69f5c1e23119b64c9946a2372381981a","s":"b53e8c2cb9967da3"}
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