Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
{"ct":"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","iv":"4c555f19b2ff93893a6855281e97db0c","s":"c6550151fcef774b"}
Share your thoughts. Click here