Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
{"ct":"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","iv":"7eb0f9229a99c0855b022a09de8e8995","s":"e0caf9499b50ab29"}
Share your thoughts. Click here