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Mobile

Bar codes, SMS modernize out-of-home ads

August 23, 2011

Audi A7

 

By Rachel Lamb

Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.

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  1. Luxury is about to have its McDonald’s moment
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  6. Louis Vuitton forges multiyear partnership with Real Madrid
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  9. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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