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Feb. 8, 2026
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Mobile

Bar codes, SMS modernize out-of-home ads

August 23, 2011

Audi A7

 

By Rachel Lamb

Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. Qatar Airways, Art Basel kick off partnership in Doha
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. David Yurman selects finalists for inaugural $50K design grant
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Secondhand watch market stabilizes in 2025: Chrono24
  8. Lamborghini deploys brand showroom in Egypt
  9. Versace hires Pieter Mulier as chief creative officer
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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