Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"3e654f999e12e8fe97f63879d66283b6","s":"78742d17b66a5da4"}
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