Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
{"ct":"z15Z6k1o5vyuejfucT+5nYGmAN2NtjPxW1SBTD+pwNpBUJP6GljM1DRBrz\/L51jKDffBZiv0Utl5mwmIPleb\/1YWZ5ed1kb7HDzVypYXjQSpTBIcEcQ8fOTspThDuGsUqVHZhsI2T8IB+nkld0CE22WjNppdBV7OhRJoNKj2yCMQGhlTR3PQnN36WPM2P24Ym5K+SW1xS9j5C8tLF3PdoZ7XNK5Ed7cQ1O+bDELWeWSMdVtUIk4thDT0QzG\/WcwQqK0udROGTzEDTE37vkY2bw\/vvTSAb5vNwZyuofEyktE0oDBjDrwj7JETyXdpQMyZq4NvDV7tZHfW8dhyvH1uFT75K0xrsEwOMFv1XXqI\/SkLYn4XtnaKnMTr7EvYDz06\/dbiNiWv4NWCkyUnHVoHKMwJoYQrCq+8knRqhuT0UzOYdIoq9MPo0bNkUGiCDjAEaDXXMSRHp6to7xHUWTZVYZUe+3hsZKqkgCtFICs70K91Wp+cei0cRta0hO7DEU63qu3USxRWI\/YFIyhgRgw83JbYy7k0wBti94OpXIX6C3Bhol3j3+wjEIOrE5yhaNeoRM9axCamcv5QH2hFlutKhPJGYfCUKR9e2sEmBTrNbcYTGxKuUmHaWIDvnrTikBN5IhjOnES8zd2uHidDfK7Ixt7Td1nu5Kl0BBZ1WNrbUkTyEwtyJVbdQfkuFuiy+FKiJ0UKLkQdveWONayQcMI1a3cVTSVDoCU7als6v5WwBC7CIgVM6A\/T9h5Ada1SJH0+mldTqcIG2ZFMj1DCY9+DM2oPFHphEBIz063FFT8wUNZUlqYjJ7K27FU3oAR4JbNm7G08Cy4ORPVv+ZW+hpuGekkgGFW5Nq\/tyKfWHnEyyn2sos\/Xxygcu\/aQx\/OpiWKVKh43tbiH5t23KMvQD712gSRLXMweb1p+so2HhoJCebrivub\/mxOG8gJYdSrzov3ZJljv3DSNwpsioUzlVmLahFeKfDeH60duK7uP5zsLCQEMLhugki1pKwPqA0XjLL1x8ZFlTI42aMfmw3wHY6I4SM7RxrTFTELbzo1HgqUMCAIevZ62Wr5AkV6QY\/+E14dCpLXReXQi+iioIZkUfzTKFghMdJMgzgOn9AhaQzGXnFMiPCp4uxeQjWkswrzhPHp4KYoWq+vp94bn0GUAoFVRGBJNQLh4IFmUltF7vqx5lu7uPNddBw1XgpHquNwtG\/QAsKbClZkjMgExwEAihw2iFO1NiVRZlRySk4CIyrj9hEkEuKOzHUIGdOkExubpxFmZz7WiGYzWMVrWnEapbhZfn9wzLj2ovjVxQFziseAg4VnVcY9L6ATmC3xsRxTChF4isskY73NT4CcQMvqkqJrhND7rsJnRz23lg5UPrZZ8scosbNYQ1KiAImfytUaSP+8pa1WYOaqTU7AiXMdeeQ\/IA8fvbIcYSwfNvTRzqwPIlgaRPlEr4H0qCqNpW6ItO\/mE+mHQuu+xeYf9W5UMmy3WqE+epNyTaoE3y3dFxOJcdMAHMWIc2i6ohf9hb\/k3RhHlzkzaSkr9bBIUfSMqMrOgxx8+odKTjdttENSigQvAW0m+d9NPHDwdtVes0gcwMCGa\/2qnQLrZCSlqaqvH1tMPi3bZpffHgNn7tcq+X4OZctJ\/7\/roaUIR1+QFeaDFLWdj40x+NMYuLBp7RMxiJVYlxrSinfffCvohjI8c6mR6d7LPURsG+\/YofIBiJn51gQYVDsiGfUliOh\/gx1rrXNPd6u+NZ43cba91Gv5otjEQjeknLpkPi20myeKkP02XsyK6\/P92V3\/L63LzHn03tb\/CpFOtDQqy9pwhq0OEayFMDBvdQ8UyTI14SLsVpyhK31JlMYIMq29n54nbhe+eZ4jtNlFFa+xKZyYp3av3BkzoF8Bw5yQikOZLOUHR\/1p9Nv4ilxg2E6N175CN6fGhVlHfsNSBw1Gb+Qn9LRvh3vE4XvNWfEzQwrZ3qONKtH6XtnDqJb7nmHvKm66TclpQ8QQp\/wk5QUDT34BVCSma0I\/SL+sp7uHHIr\/Fr2wAj0+mkrnVEF+OXzuUVpSW44OcOPBqSQol1JCt1XaDlXUz1qfq5RryVPTLNQmu3GAsg6gQ5YQRGRYeGUSX31dP+WtawskvVzw7LXJkDmkOMbZyYRM8qvPSeS1tEF9bEVAzVWp9HFDbAQIz+3NXQKpQFHV6BhZjThms8sUPUel18A9BxArsjgCHtq1hGr+h\/NcEC6JFDTv77ZoZ2ofaUoYKBpchxNoEf0C+nGQP\/gASkDjrB4IFKcPZFnz4kwzhwB9QZBeXk+ldrTclWX7xYtLP5Fh1Hq+MvUvDX9yJNol0hQC27P9XSSIZQRXf2+ry+e64TGHL6M+ibV6u\/2gX00r+UwhJsaZWqzg+i0nuzNwtvkWIQUjmak+aOlOICcj6oLzOjg3ktxwmp+0tP+wLFhBH8a40Y73ClD0xoq44rMRxjfOmzgjN\/HHk3MiKhn\/el4y\/+7YT7R1Bp3yavl7eifQBMjIZwk2pbFh298x1EGE0EreBPTwt8SYA0LXQmM\/KnMLWQxh8KiHiowFtnDqGS5tHUFMp6ymP4T\/LoHaCiFOkVxiVdzVYX1IzHE1f0bBLC2O3SIE74mVLjNV2PDEtBwjS3aXE0Q72rofWS8h1e6aMHdooVxl8\/u4kPvapWNLEWIU0QqBrc1sE5682TnuehfyblXUtIjrbmXd31q5auik4T+dyzkIVjW8bj\/8UUN5bY9gVpW0O8uWVwirifdDJHyYXaFsAM8cqIQYDFL8gqXDZmelRJ2jDE7mb+u+8WdUocUs8hDidGHn0imSTserSGfxgIKOhyfQDoKNYajFt\/OsKMDSBBM2EKGkvlN1etukPWfaGrmeuaXgHvhtv3lLNPbOVow5HcKyoAqykuNTOXNAH7KsDrpvZ2AIn03A\/uZ2l71taooGOPVd7x5XcmxW2jVS0p3F5DHUpWbAmH65D7TcVSDX0s\/Cxwm93tUNL6Bqthz+NThc9vAO9C6YZzyyPQdg7ZxkS9063bCvfE3zcewYcPTITZcn58yIvVh5WEH9fch\/hwcOea+WrbMvQtZI+2pYlbl8AcOrPDHTKTWqOI8lmvvUKTGbZhklCS\/nDDw6LDJ7yZ9Vj2P5PDR4Ktcc\/4RDtIgxw6dXbXPYRRZHCAfp9wyaMuF+Sl+Nr+ZC1mQIvTXjMIswm5TWuvHhuMuFl7PIpXOnV5py8QXJabxY0BtJcdf1HRFUyxBLuemQxelp\/tlCyGvNLs7peeFfWbHDWzKtN2XejcGp7nxPsjfvXdxw5K+03q97F9VxkI0QDPMNCg7lRQRERWVFnGENrIlAJyfWgg4N\/rT8mRp3Ch7awdk1fhqvORfeIfRIRdRqGyWmciMs\/9AuOen6wSg+vZ6ra6b8\/5Drz\/EqzFD0LhWY11wL7o84nvteO6rFLOt8mklymECF3sB10MXeDNBAB6jzveLU8fOVRiiUSrUXhSOAISGc+lmwMAeyFYf4\/E2Xw\/ZjHWprNVRqN53W4\/lfX0cdX4QrWhiEhn2tHtLsM+sjVPVgiaA9pZVzAx8key9uQXE4in0iwwlS\/U76HketMryC0ux27BoNmYUHZ9yLZRhbidC2uYnNdRRVIPBbjfFx5vNn\/iPnxPW1MHbrlwtUIRqUv03gCsv8dBX0GS3HifOk62FqdqcOVPXHzt75QwMi5wbEandnGXuHZHIl56dF\/COL62kcBSQz6EJ4ndKJIEEB1yS7MaLbKhEcCsw93sCLloQNfZdTgng5sY8Hc0ukwy71OqBt3pOjEflCwFbZXKFzuY5KnPqOVLw\/jjJjQJW0DifzyzRODoubqqxbFSwqbHQYaFNriDoZit\/im23JP83lGlpwd84M\/Tx+q3oix0\/LcU1pLoWA7\/o8+Sw6ayA0CL+aY2Kd3WcNWn2+gwHtunRvZ8\/MQKl8JiuhkEUQhnwQuXQMfLzmr5ZZ5ONDd1NhWdDoaE8PXdfv52+7u0pn8eiSidCkMwmUcfD6ZJvW77TuqRSgLWrs4NS33vJSvPSkB48mxc2Sx900kLfUxEPrmzH8Hj4l77dRbL5udZMBestankj4psfdHB9VdcloIR1ZjUofNSON0FJOjtz0M2eLvK+I4fZdTNSrN+DxODRl1rFHKFC1Tfp09DSDALN2p+uyhNnU3ImyDYoWB6en8gvd1+LwLvXC8croT1XQ1rv1pJbVaUOGhs4oORHezjOUGsjvbLqqbdvtr\/f\/KhG8WDOSYDVx6QJDXd540Z6xF9+KA28i16clfOLx8N6xunmAQvy79Ay26cGNPV2gf6Z3ARiqC4A1FZLEc9kbWMlIIOpZZG6UwgDrYsblFPOjTLKv+M\/U7Egpa+qmK2ocgu\/GJkceyILvu6AwGTEyFlrHbqZpCgEBFb1D3ip\/WQje+KBWEZl5JxaXEpgx\/l2Fj4D3mfNZjwcAJvULsKaecCAUv\/4TFwanVP+4jUI0TmmYH7ciFJmFOXuuGyNkkPSSa1H892WTlg7TC5lcv7SXcP9OaUsocbLMH09EfCV0oEgxjKQtq14KCXHrXX4Xud0heRlF9NwuvwuGXfHca6fBbtR8tZlzjdhIuHcptQ78l8Pi8DCZ7sSvWmO+4L9IEyMXZh3pvXq0vlpzt0yNhu55j8a1azb8clpOMm9Bn7rgqM3O5F\/F1XFz4mXuWgO2tYXON5c1iaJ+UJH5DP9jnGMZmrUJ+WZyy4\/RKSvCbFlLSBGqkfqO2fDKsq7b+fK2zO9FcJHOLHa2kYMnoMdfrS430MC5ZDTgQm85PpDZf\/bdRP7gWC7jfMgV6nKf8JdJAvL9qe0jNlZgYae553k+kpOf8AAOSZbkc3uWC5og2n07rNt+MFPEwRgYTlST683TAV9pf5Tftb2YEiCFGx2IEbwvGrGusJ8k9gG1KKL+CAOhClf9fTeSHfaaiP\/b5sL4MqwVV0A8AYosiXevt9tNW589kkYR2KKvrKArENZRElc4izYdMytOrkEuONmPT6KKkQALaS5jpj8P+a8s4R5Bq\/YFw\/pQUj+MwG\/xnwoArJTdMJMCu0f\/4jggHfX8zYX\/VHfvCq\/+neUIc9Mw7t6AEQqZMIeGmZ+v\/OYmYbrTrOEs7irV5wSuDNOTwVQUXWTAcU6Jt2amWq0au9bTVMLiKcYqlt70KxRH7bcku0mRQcjF+WOKryd4KlqXKdl7QEWo\/8fJR8PFiLIH8uSQW5Bd0RXfdFu5DZrmuzEPC+\/3dXyNko8jheix9IgESvMnpdXFU8vTSFQvaWVdxzlcMxZD\/N3mkayB2Qa3OqoGrhkWLuoaa7TNx88GYBWDr5\/ksU1dWdk\/c2p0HAv1QE8REw+AVob5V8cnRYqDediGzrtRh0RVkWEKDmvzEFhElHzo44t3cHynZ8tbBOtowg4hbo9aU4R1Mjve6tFwAF+EI93btdeG89IVuOW0IOxPYXwGXYs6Dg6PgP3aqkfpJu\/hHr72kda5bl2PRVcbuZ+UMXZLTNo+EmwsXMvxCPX6eDMX+aQHs6L6ENIv0qlyWdo766cG+SkXQ8mgDvdUF2HmmuR2o56z57URGKBADvlNkTGW7x4uSrmcoqCzKfYF9WAKD1UMrrHB6bj61x1GhG\/sVCYquIHtWRdF7hDmbAJAJN8s9z5i8W9K\/NylCmBiFv24IAWnoQ8g+ERV\/6AGST6FkxeCuTpviSOpFqx3yCCMR+jeW\/uhUNK+CDutsUW3nD5PPrMOTblS0uFengAwEY\/AIs0BEM5rpoAhD\/IFw3w+7Hr0nL9++MEPxwphDz1DLPIRUsFHLmecsrb3U4S39SAtVME7Y8LFRlg37IXihtyUqPB6JykCkLTKNu2aypFRmA18MK0ykDg+7cKf\/fdqQz2l4qdyTwJytDUfD1MPXiMYjHvVorgIx7o6y92b5Lj9L127JNdROjrnRSFs0behRWoULKZxqk6VW0NjagX7Xz4oXAMABmJJruqhA6wBLXMkZsjGiafv7UITMcKgN+wPPLAd56L4E3q3XvrCraaJXs6VpipBAeYDDRKAH+pyVLcwm\/wcnra4yZDAQ\/iw3vwjkQ5llMvbe6rYQCAv086eTkjCkUY0rdmBtJhr8Gb7yeDzMgzgK+mMAbIbGolNJDG4rQxpxmQFZXq0vvo5bECg\/zTwfYJ4kaXWWzFnsiRjYAjFFqKifapP0ONHYTq5qnoEdHFslnFULWT7DPpUd\/fbqe\/mYYOh2icEIRutK952Iuqu8z86BPWZm3M+YjWDdMXzR0FCYAtm7HeKYjIrTBBydyvWjQNgAEYQAthkQfyZ63Em\/abVsmiIfjbabfqlCpFEUOU6RqrWsfHuBRvOSQlB+kuKvywc1GDJ5jDWk+opSWArufXZ0zMs+XVIPx4t2uxRRilihfnVE+OWJa7krO2e9aoqiaV1pNZmmwKN9CDwA0bGKhS0bdoRjNNvIuYCRkcIyp6jEHEPx1gnFy+p+0+ZoG9R9PC0hkutSP5Xg2Sybwl9xh+eEFyShTjJsVCHOkQcIIwpZBCnvIEWsrtLzqjAnGPGzHcbLdyKiplCyFjXwhvaXQ7WWiuqVfNqwSV9f0HhIVuYvkBA2Sbw2Hn8sZq9w7lNCtz5xC7rHsZqlpdPkscyZGdfooPTVUJCeHAt4+ju\/YzUh9ynxk+8FHksVLnGws1+CqAahnI6B34Z24Vg+UnXbes3ci+UgZzG55wpJrV+rUUIOBY0OttuAEXb1jsgGIoHpUiUm3qb3+0JZRkkRTXHOEGW24Myzr+7jZNA7pWW4jJjLhVR7ARJX72SeoYIUBcvFXiT7Aa1m1TICrmWlDPrqTTXPr6vWTkdtdBqkqx0e1zc9I5UEwDf6ci9H1bDWojIED7nlZIztKt6Nc5UYD5LvzpG+37oI4d7juMdKbk5VNUHV34q3FQEIGHQ2D0zNpEqmMAHO7c6It6a7Uehz3JdjE13UV6TCsUASxl2YFbgLn+8odPotdbW\/j5Qf3qjq8\/JIHnd9Fvo1lTYrP82GYPMnmGqBhpvowtOkyKfGZWDFLAda6hXeXjQEHo5Uwg7ZpYrwz7E8vxhK3Yl57mRRZui4z6FrgCLXWz7tJQC544mjQrkDbeAVogQPFmmXCz+uW0ASkIkiccMphcrbglIn\/\/418bR21Uzv9OPWaXdUMyEIeYohPLzkTdoaZoxfwqVyhqshEWbhS\/lgq0X6HE3lfApDBMyma3CM7p08oo1YRl0rY1Lc3xOJDIVP1fXIMl4FTsY2O3GVwsS2vjezB4Gzf8FWniuIIQ7ZvTWfjLEXPbiI\/0dTyQ8Cr4N4t+Eega5xfsMN6wcdutuZA5nkWZdqrL\/65KBYd5KkrEOqNRYBWZNLMEDktj5F+j\/apRzjHHUZdiYcHQ0Q8jKIpkl6HtU\/IwLdo8Ygpk8DpBBJwxFVvANpRFxC+hYtGMIlnUCfgld1oTd+xlQez7pE+bHGyW4kti012tOAEuGTUkbt2ceS6xQxuyHbifRN9vEKQypluXlJr3Gi8r3sTo3r8aHnLLlfD+jc8SwY3x6oOpKrMqdnbTHzYWFUwfqNgBR5goVzX63G3XapLnIe\/7p7enCml+0GRr1qjfbDTvHKQ6R2UjqE\/WE0Vh9t3eHPzfCa7nUzFRMLES7U0DmkSXFO5JJvQ3ujFVUYDR\/MMVl0NzA4VwnmsoeSK2cNb72TJeo0X19pmYFXq06C0DMhdsuM0dIuzhBT45YkDidblIjyTioFl16E9RNW4SLa2IsP6QoasxNLBNVamcI31BFM5r4TCc1YBKUao5my7\/amMGPO\/oRhB0gZLREwT7YU9PRp3L4+zBDQa+PU84WFmG9Q04cIL059LzHmWah1k\/D8RXAa7BNs59L\/nTDP6l8QJA4H1tBlg4dAb8MYNi9QLlIN5yMjLOZSTYHSYcBWFBXsEOZzQnqeLz0Phrdm3gkq4\/r+I8xwlq3BwtD+MM9lMYJH7hTy8aHK6CDJp9uvwlZx04LPV5Gq0aMnGEJAfHjojqorO6yUIZyA93LSpPD9Hhzi9nB2YVLhIou\/GA1abNCVRnZWTRvn3SP6GqDcdZUVOw18+AUZY1TITTjCnYmnbQbRoH4rxafY0ROsuEInVd9JnKJbO92tPatxu6p9jHidwUFf3hrZI2gtdBq2c4sGRAYLWY4qEOzNqj5sQlflmEqjAh6qx9CMEmMpj9mwh3Im4Jnw8\/OlBiV2VdoKM+A6ejujulM4olxBZgOd+VEIbZuOSxquBK\/kKOJ5wKPX9ISEMlKJbm4TXLvmCQmclI6PFNjtoul2XTayHa10QA==","iv":"bc87d584939a1fea80fdc6aa518869d7","s":"c1d605bf76e2a67a"}
Share your thoughts. Click here