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News briefs

Ralph Lauren, Hugo Boss and the Luxury Collection – News briefs

April 29, 2011

 

By Staff reports

rl-campaign-185-good

Today in luxury marketing:

Ralph Lauren finds real romance for its new campaign

When it comes to setting the scene for romance — as in Ralph Lauren Romance, the soft floral fragrance that launched in 1998 — you can't go wrong with the Argentinian countryside, according to Bellasugar.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam