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Multichannel

Ralph Lauren is 2010 Luxury Marketer of the Year

December 13, 2010

Ralph Lauren's 4D advertisement may be the way of the future

 

By Peter Finocchiaro

Ralph Lauren is Luxury Marketer of the YearPolo Ralph Lauren Corp. has been named Luxury Marketer of the Year, the most prestigious award in luxury marketing.

The New York-based lifestyle brand beat out runner-up Louis Vuitton and third-place finisher Burberry for the top honor. The apparel-to-furnishings group earned the accolade on the strength of an unparalleled multichannel strategy that blazed new trails in the world of interactive marketing while continuing its rich and distinct brand story in print and beyond – all leading to double-digit growth in 2010.

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