Multichannel
December 26, 2012
By Erin Shea
U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.
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","iv":"99844eece6f0410a25092514090a3cb9","s":"146fd56186c38f73"}
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