Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
{"ct":"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","iv":"110d8a03fa43282fea609257e339c417","s":"a7d7f3c91ca21147"}
Share your thoughts. Click here