Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
{"ct":"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","iv":"54438477069f205da8195089c9a61546","s":"d25ad09108483b76"}
Share your thoughts. Click here