Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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