Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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