Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Ralph Lauren turns to TV to spotlight Olympic fashion
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Dolce & Gabbana debuts Devotion fragrance film
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Ralph Lauren turns to TV to spotlight Olympic fashion
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Dolce & Gabbana debuts Devotion fragrance film
VIDEOS
More Videos

MORE IN Fragrance and personal care
Estée Lauder Companies raises full-year outlook
Deadstock denim from Nona Source dresses new Guerlain drop
Coty partners with OpenAI
L’Oréal Professionnel introduces debut Global Creative Contributors class
Acqua di Parma returns home for anniversary
13 sustainability-focused startups join flagship accelerator program from L’Oréal



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans