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Research

Better clienteling will help retailers improve sales, service: report

September 23, 2015

Value Retail promotional image Value Retail promotional image

 

By Forrest Cardamenis

According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual.

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1 thought on “Better clienteling will help retailers improve sales, service: report”

  1. Heidi Kaufmann says:
    February 3, 2017 at 4:39 pm

    I found this to be a very interesting article. Our family’s company has been making live telephone calls for jewelry retailers for several years. Mainly because they don’t have time or the desire to do the clienteling themselves and by using our services they can reach a much broader base of customers than just their top 50 or 100 that they typically call each time.
    Our services are for not only clienteling but also for specific events like designer events, trunk shows, etc.

 
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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Subscribe now: $12 for 12 weeks
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