Food and beverage
March 8, 2024
The campaign is exclusive to the APAC market. Image credit: Diageo
By Zach James
British spirits distributor Diageo has its eyes set on the Asia Pacific market.
{"ct":"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","iv":"17a2736b2bbde3a6aa0aa537cf4d49e0","s":"c70f3350783a26c0"}
Share your thoughts. Click here