Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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hbC6U5R7njgQWvPYB\/xHGEAbhTS80JVPtLvaM6moBEJVBWOzbK0xilFO54h3hzGJRx6N9ya+Oyip9pN3jjoTd4Q\/rm+gohVt+\/ggT4kRsLyO\/LPIsucV4VDdV0AFqMSLUB3eLpToMmY2cbQghRxD5rjwt204TvYBYrfX\/N0Cb7BV2dB7YApmUyZLVaZ3K7Q1cP2iu2BC6O6ery4uAM0W\/5bBqs9BWDV3vCLXsOOjVT3fWUMaM8Hd8JR5u7nEtbQmdUc6LMbdqi5T12cxd0NtRNLiUfdt44IGGNE+07OpGvDbrgEn6DQIzQB\/OcvlFMf3u0mG3z8OM1KgjVEbV69lGDKxObbrydbJpQMLNhfdwCzDiVsyoU4sPKuI45lSPf3ay5SCnpD8FslvpJPwJqJBCFz\/LACY9DBrTrJqa43oWZnDPVrZZiIgQWoBmpjfZJXSRfLL2+drRTKXyEt6clDIvlW0MK4Lxfd8xE2qEBaUSzDBwsfdHbIJNjiDE0A2rmetPJQ47uoZftE7h0vsWj+s6J6WoJr84EhHkE\/ymJH9CRiXq2hp9Lq0m+sTz8vNAhHyuPANYy1nQhQuJBNYsh+j1jQnZxGMPzPbJ5kXZz91nCpjOmhSXKEVtPeui94i1NnBjn+\/Hm5mpVSluIGwAAiH2gYEoSsrPzrdgJXWS+Nkofftg5e\/jRF7UlyDUKn+xRXO2Dg2\/5w0dWPgBsV5LIKE8T3ltM6anWLbH2IKvTdCurmtoOhCHaTnOklxnCz80Z70+8II0rTmqteFRu1BUf0NN8Ecuuy8GQE63rvo2d4NTurDK3A3faNovYy7eDpNGJaMsS8FwRRq\/p+E+89q+R\/L8IyWiYzoDXiLZmZHzXrNhJtGc8P2A6+g7vdz2iK4wjasas6hcwwNsh9ZJzAsyUOjYVIg9VJWblLRf18oXIf5jUlDvwGAlnoxpHFuppmyqTy2jDnPNPwR1Uf7z+dxT47GEMFfOfex5aql3dwUDVh7MKnau8bf9A9clrcojMX2ddP6dTDRc09qHH+j1e9OxH5mnO9PYHW\/dxvj1PGezeDylUKfR\/QHMw4T5WQKCmMhMM+sPL3uVDKMu\/j5dYxlBYVg99jrWmVVvez2l4FWyBjXrNt1b8h2EHPWGoy9HhyR+ChgHAxGAEUii5rzRdvZrHsYRS0H9T\/vuy7xCVXOG\/p2KGFO3lOXVi8iemXhOVOYomCobm7w7OtXctcq9sJgHAPNCYKIk5LOYDVZAdcI4BgdjcK6rpkZ7U7oVAdP0wuvxWB2GZ1yy7LYqpvC048oJ0\/8wZeksAKhrPsqoo8qyWlZmmOqQ12Upnd60NNRkxublD7jo76sZMI+1ig2uZEuz1gks7JtwT+x\/p7d+i6ZXCu+RcPR32YtnJqYodgUwe4QJ3glufnLvrqx+mgVBn9ye+XYt3IO4DF9VSxTvWMY+jDdaD9wAHF4YUzVWx\/FkUyIrNPsMYaKYDqOmQ1MvIAtluK4a6EDOzCiMZFSrDpoN6m75n6OvYSW1\/y6d6IL08NVEl3U6anjmk1UjpuKHuVqL8fmjGwjCkARIz8O\/JjGO5I2vqMAIoudC\/bbfuM3v0a7Vj2Pzk+kRahK8GWOVvFfYlEXrjmcmTzej34nnMlYS4DpJAjVU1QXxrWQEK2fAdxdKCvnw55bkUxXY4F\/TkxD78zIT92OIVW9WT\/HehxxNnM2cALzO6Z13W6Rcwe5z6MM+W2xquPuQx6qMnLu9GP9R8uEChLQPK9KZXHDPjKQejF0L4nlj6SDDSlAYUCNzxsH0U5m3lCUV0vnFvzEcZI1IusBEgyh+usr3uHlnVUv5ywCIt6jw2RJmr3bBPutOKM5ERl2vAdURVavPX+17zQhxhEUZIqMJIP+Q3+zjcDfOW8pFzitHkYbO+NehMX9a75kGswpb0u+RE4fFV0Alt\/P1Hh0s5Dni7fR5gBrr622Kvww1bSQf8sZZGydEgmVTIctVtiwK62k7ORXjwCHVpJ8oe9dUUzYC8jIS0W\/dwIYjpJBvUZ6fAMEyRv8FKYl+LeVTHG5RJgLJzW1NprJM7NepVAVv8nvfTT6Q+etXm5U\/RmDghgcqyZEcNsEJgiGXMqZIX\/UDiGu+b2OLQyzMWx7GVtJ91EJDYvIN79k1+bNHroAhCgyQ3eS4XZa4OSm8YdNSw0LutZvqQwgnlnArAUCL35MG9FmE34kg7tYRgniIeRTRFsuGuIcbCf+7k\/UaY6w9vnX4keDsb5ytXyQDWI8dzv1F0M2uJ934QOKdc3BnE9I46xGH6KLo3nHu5pL51WJ1ztrEhmA4sEoMq7rx24EixqXVGY\/LtpVNiSwchTVfaBilUrQEJ0TJLM73swax5Cgr64\/eEGWlMYQsFckloArga96y+Qm+UZAIrhWnqXO5\/2FbjeJK13TCwkwAbQ45ppUXhtg\/tV32nzLT\/yKY8u7+h9AUFTXGiLkT+gh0wbnMjc28U59zKusYwbMhjB9IOyHgPIfY3HfFQJcWar2UVpFdyk89Ta9cpXeKtk7UwgYieGBHxXi8FyqvocCCwUBnVwcKW7h+\/FvGEdVYEpDCG5VJF+7WF\/MDH7DPA6gUYrKr\/Waoig4O8xDsvW9yWu5Rygzh7ufYSzImk7QPXU9QxW7oJznlHGGGQmfzwJqcDhu762FHpJORKXYi7ubEIbhnpty51JNYwDVAbakIJ34iexoe7NFCGIKAhmHZafMjAT4olIpl06eOQT6Av7tv1RSXKbxclRdA8U8kRb1AROh7bR0GmgpSSiU+jh+uxmItEdif9HlAjM3YWB3wHo\/K4JjMl3ZJszrivi6WMut+LiufdnBlHsgcSFN8mGkCgJgbGeKedmWXIvUpw1aA8OJEh7fwBnITEjzeoW7SQBcF0PXFO6J6Dv\/l3vPD1bRqSzvchbw5dzsNaA3MZRyrHwazmLteLxttbvjKAK1ZA\/qmDUxGbanNeo6NVejQc+fvHQxTHbG5LYXaRl\/72fqmPYYB6YiP+e3NhYk8mEDC+P0uBz8M+\/ku301LBEGm7QDTc2upu52Ohdkq1a0Y9kkcoMhDQwCc1971k9qhm7UPOuBgr8BUBwilEwlw+sPC3rJwHknG2RcXWP\/VmyvHsR3QWtlwUATJYNqBjhQK\/U2Smu80X6+UWFDPGWrWW9r\/O3KIgjrrxOO2ZfbJYwqYNktNB3Liq2f3wOTnBpva4Q74M2ZjW+1eYjJihy2if9EJCQjeu2005KCzrxCjTom\/2z2zHaqLhseSd+spYx6S5nRdHGl1m1zX9uqyZsji5kkMU+iIUY6MLwTS5oGEzZZLxotEsXDJnDwbWdkcfzIBwSMoYAZAjEFjR9qHneHEh0RBNtgtyu7Nz\/8VrCcFIggcphDXjbg1Pq1rZLI9nqHMg6pjqLuiLvFCDdLqd916c\/dfu4wwUvibYMzPczz3TIunqzlRt\/1mkxDX9HwkAkBJ\/r\/4QS+G3au4cQjhKlyeqLcLGy9B7KzlR9MSmwyhQIrS6Se\/e5ZBD2H24M1uxlk2fzOlWso1gL3GQYDOu0WNk+5gVcYsyJeGneKFmJvrNff1fhOJAmuIIknfNRkcrqxzUIz7KiszT0wG7U2bMR8jiTtnnCcOXbW7kYLeeggpJ8LYoh2Qa7NRAxiyTH5vKFJfbeixtbjd6JgCews5QC","iv":"c1223734208a4177ae364b3fb7632d1d","s":"634c47cc03b455ba"}
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