Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
{"ct":"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","iv":"8de372fdedd09a2f3cfc4717aef2b17c","s":"f16fab9352d0f69a"}
Share your thoughts. Click here