Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"0b6524bdb1c47fcae6750b5a22f88d22","s":"f9f91f90b228c10d"}
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