Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"28ffb5b710f514fcaa532d0d11617034","s":"49c929d96999e37f"}
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