Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"278a62cf33c383676612d26ff8930297","s":"d597a7c5312f1a68"}
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