Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"8a6affef646aee857b13642fed739da0","s":"c6367b3729c3d7be"}
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