Retail
June 12, 2019
Retailers and brands need to focus on customer needs. Image credit: Secoo
By Brielle Jaekel
NEW YORK – Feedback and insights from customers are an important part of discovering what they need and want, but there is a vital method of doing so to ensure accuracy.
{"ct":"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","iv":"c013f4cb909526c070954dff4f06d723","s":"9898973eefee13f8"}
Share your thoughts. Click here