Retail
June 12, 2019
Retailers and brands need to focus on customer needs. Image credit: Secoo
By Brielle Jaekel
NEW YORK – Feedback and insights from customers are an important part of discovering what they need and want, but there is a vital method of doing so to ensure accuracy.
{"ct":"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","iv":"69efb92256377a545c32f62628bcde03","s":"8993b380f73e4a5b"}
Share your thoughts. Click here