Fragrance and personal care
August 23, 2019
Brigitte Majewski is vice president and research director at Forrester
{"ct":"jXn204386yANGADNzlEO+FnbwgDiUW+xWccupMW7Zu\/irceYZdzLzcMl957GLl1iaSyshORSdvN35XbzTgRKGNweFCwvXG5JjgG+U1G128fQ\/dlUpqUOpgm9lmRG8xOtdhd8zIanPq5kERxkp4frl3\/EJHUcLfMujNU0OiZku1G7iFNwRybJHrU2CzeYAxWnFCSyb2\/OZbt3rQMazWzJkgbxNkix\/D5YqenL\/4bxeSPGTkmAlSh2KP+YEY47iYMP1V2B8ex8qy56CfVQ4q6mWT0NPnII2FfFtJxjD2l3d+UXk65MRDo8N8SFTFED8QIpCwdE0UNVj28lulfGU8aCPXU29eHxErWxIPV4RkaUgbH1dRxQC\/n86ZIPbNVYqqUCdrmN5luOmHwOWRvsXnxlTEyylw893yLi9vonNfMidpnLcp\/13mzp17Sz61jCzy0P1gN\/KvrHv3SNRybecJDz7674k1A\/ch\/pODZXWGyfAh5fhHLZ+vJx6qoPAWomO9moE5i9qO9lvkmShyrHQXMJqep4itia\/DDwaOBaBUN7gQyc1YBJ4YiLev8N0bizS7G4M9A09Zv+8cLcLHHoQjQFArPEUrH+DnUkSzRxQJS5iLpSNfv1EtXVWTEG1EvZgABUzC91bjq1AQMpiL528OnIkYq3mkvSSpT9SHSWj0Zj+Y\/z0s\/8s1VvbCzwlFWIYT7iPvzIOwyPXgbkO2F1uDVEY680WnKkcl4vSZJJ+HAGnssBS3scnhMUPGCit2X3oZREcaWViJbQeE7LtdrpOsqt90cSMXAM4BOaOdOvfgKTUm0UQX5oLFqN6\/qhyT+QJ9K3Wyc3Hr3Xe5dMpb+cC9DKPcXxb4DfK\/mO9cq\/5aQjv5tx8\/vg4hRgnL6nVvNiikzdBLrOhB7MFYDKt5UDBzthrPI27PdiYLUIhDAX4WqZS9FEPmuJ014umuCRPoRjrMnOEpbWr4K7pxsbqxBcKPE7ET9tFMGLF3l1ZXMa2m2y2L+JHX4UTNjMBFgPv0ZhtY4dRgkv3cIJOigtVeNclTEftpKPdO6Vp11VdfxHkJ9kSRyQ8yGLECj1mktoqsWqErQ0KXELv5PWatOwKkPvgwi8wioDI6tVxBsMkptKd10NsYj5usH2q2Tv2ENHFY7rTGILVvHfPfu6+CpXuXHbsh\/q04pPSv\/tFNsxNDfMZljWue\/HPgGG3xJ3OIkUkPC1BETKL9bpTB51\/buoU8GyX8MfYb+yMYXi9iH6Qu9WdwLaXSS4Psh6nu1bnYab1evqGTJn5qxuS5zddKWwCmVIMOQgwO7aW7ofkYgSowXdJ0PgWW6IHJfKEk8uryz0p\/8OpkFwxzPMjgyEO9zQZvzvBj6mIdaskUc5Br7V60yL14ZFt1U2h4cU+GN4PkYLZvqiSIiTWgL1XP9\/bC+2fsxO++pHHM17LKFWrT3PzFyk1EyMlC0Tfy5cIGAxsxCLJIANsXskltPxIKxJLpAfVZpV9\/8tH2tWvJddC5AXFBb84cg1VDkOJhVhHAJEkXC5WeBK2QHPZezs5CZfFCNCqLwQktOvB\/j\/WI\/GKAj1aiMQq2qwTqt92lb9sDZsxYmHA1LZ6tDpFG7wHfs4WYqv2fmJ9\/SBmWyyxxN1R2eIti5wf8Qbf4NpClkhoaqOWeSxbtcXgZVmxo\/XICjL5bvd9+sG5fEZtNWsnQZ42xXK02yGeAg2+Y3hq+8\/AOLAsykLwzwaWx483MHsmoY8KsgHtl8+hlUJQaEqfHGpOgG8wh7x5MQRcyUBsaQgNe\/nb6jgh+iPuD+6KKb9Ry7kLND8d4oZkZZz0TAXTDNHNFeeLoRqetqi4IwUt3f0w+ctGevQAg4Uov\/a7VviabOO8us9U\/28\/zWrkHD4tRA8tPzp8SGxXf7z6l2cUvq96saOM4xXfUTTfKEzWRvPxffYv8MUoPjAHBnyd5as4PnkMIAVtyFpTTEESLR1OaTxl8R8px6mz9KHMPYjcFTcKBYc1EKlX0k88l2COcYcbFpjldkI+5NAexN71zMkBuDQQn1Y5aPD5RlzehWYZdg7DkKIz4Uw+cX8Q7ci+bHD+OmOM2\/0zLxkYPfoUXgMe5i+cLvvFCTpNTioBW8BDlmTH2HH62muMAiPiGF65bFAk0jxuGgPYY2RNjLE1RLAlBRvMuqxv7osGTv3xUoL0Aqs33EvwXWDJrKZsWQq78VlJ812Yu2BOh3P8BAB+8QECWXKCu8\/RZUFaIcF2Ceelw6HiX5dPjehfJS7vK7GqJ+YKoJkpYpESQdSD5MjKUMrZNJGZquTrSIy7eKG7XjkGa7mj\/eV3A1FEYWfQgymORVjghB05+Cuf1xsB2qQyflWb6LnmDWtkxlmngOkgp9ye+WumpzPLpHBMcrhp6U+kROolGdNomX3cXDJ8oT7IGPqIZ6ShOu2vteoEP+TqofDW33fMj5UqqsSpBayIvZEpVyt2ubIlSDsFKwaYRk7pcfiKQkkBY2WVEtLtgb9r3PFnC3mKZPmoDv5y28W0b5XTJQ1CBHXvN5h9fyeA68b5EL4tEpLmmwKX0gtODr12CRdQNysudf4l3GTCC38gYcShpDwQTcapx+9nuTIsJGLJPPwRH82Sxdsrg98pLE1pzDnoB+tXLVJTbCI0J3YCqCuSOP9uq2DcJjbRyqhM1UhKNIozSQg61ELg3qc+LSjNm\/vVVc8ZBq1HWlMlOrEmGALmG9o7JGglX+O7\/SugQu1RWai6oWTBmiwRnJ8Cq56p8dl6kfM0Jk+RpwRHTgORTX8FlAwDHy2BnVm6tFI6+y42xZtXM+1S+0vMfaDVvsIUjJGeMPG34iTjim62L0Y1f6oKd8ML2VWy8Cp\/h2UMlupwtK5T2KXzHn\/BsYva5b3Cn65dkEARoch6pPeu0ixa0g6b2nFgirX0j3tnvh0IhZJSoPm+cfaA\/Y9RbCGLZ\/TQEX19a6dPtLn16xvbxTyxqi6q523sTEBN1SYMeMtik6mnk+ZnYU2f40aDHE7AT2stPofnPfBlZzVNqfpx46wAupCGUeBSHevGFxqn4THMfBhtOgtotm4TvVucpZzeinqo\/XypLTEsgIkoW2mFCBWm8oMGw6xYvnM29gtlCmrGo6ZEOu1a8B6XrLcD8vcY8FP\/G+QGGzf5c0kvX12UXnnuYbBviyxoI2xHZByLry3QBkoJxIHHHskpqrCdI1\/brRQzrEpNGrReYoqYoypsnbGxg5JXu5J\/R0+WLtQmscQETKyutHmsTO8RMnsZEoCRvwWThumhUBz9LK6Vd4H2VGgkx6PYqphChzWHvLenuMF8ewE+hs2YQnoxQNnOsiGQFxvsDKRC+NPIhcIHEbJvY3+MSaB3wi\/RlQ2V\/rmDXskZRxoWmONTch5lx8wUt2oORdXkQ1FpxuLNSKttGmRyWuAW7oJxuZSPSCWJt58FHJzEASYiX1s8syaS7\/YypYifS9XpLAscHLojXc2FcZeVbkN5LbCS+K9gkChFUOkuxnokzg1z5+QfPoW54J1Y6LYiiiN9SSW4yuZhvPkf1MvlYIVFmOBArFOPHdZi0kTjOiMU\/7KMU9QR\/rrXLPIg20am1jtbMr\/Nh8udA7XfPFDvBNQcR+ROEtWL0FPYGtScr6C4EUlrQt4AQML\/8wL4aLhIz8h\/p9\/P4+mx63tqXKTBe6acm6MzsxUglEhQv51VKWmnldGXTsVBtWS31XALIv8QwDTXPamsCc6SQLq04CPbQfdFUGhgMlof\/swyqRaax\/RxhVVZ6LrrznkkuBwRlW+h5jLGfavEz7wpjpIYgB1faUQe2g92Ynxylc+kaUkP8pDhwA3rRpEs7hQrWeEERmqB\/sOmgxIkZuu0kIKQAagHLHy1B8ytoBHFkDVSDkujtQMn\/wTP2vbkRa\/K2oA6aFZSWLdeJJPQ28uYyBx0j47x6KI+7YZaS+UbBPtcAKUt5uj7MIpv\/WmDFWQES8NWwJMkUczjFF\/nJvg8WhvPTbnRwgVzWCO7JKMzqed0rnbcZ1F2Ry8ZEo+stLo\/ZodD\/CN7GGMJ2P1IlqzDACfW0kJCNCVD7OzfTjFbip8Rj0M1ncMOfrG47BfySHbiKgHY3rTkJH7glKmtyFzDSJ6z2T0Whk67Ogcu\/Nn7xdWHY86FHucSJLeR\/YPEzSjHMHJLt91bGEgvrkDzLzQGOhu9h+vtmon5F6h5lba75msuVuZnZhGxEIc6W7oEXBfan7Kg+wTwzBbJl5rvWFgPNEq9iuoOkQOWCRkNWlJJcG++lmXgq052HptDEyGEVA6H6x8ww+3\/jnCPkdoFRpp8LzTXF1C86iIsAbsnGaW7rn9VZc9r0jFT7xjmJhskzXCXy2D40bhZJZEhheegAj9vn7WJpBqBuaohO5bXBFkbSEEJmQD0ei69XJHT1Awb9qxAImgRWzr7RQHYp0q96b8lsruptu3PUBX1x0CCpCuLZHJasXuWVfyQXRpFT+9aXOkF+cBYyOzMylTtBxcoybahe9CVy6oKJdzHTPMPBQQvoSuCg3nZYleA2GwztwyCRcwLfBMdJmv0VD298HXJNi4YAqmsLqRzXSPk3E4NONVGPocC68X0sIJr4EeVavoVcf6Pm0NgczGDqh0lS\/6oLKqaFd1ec3jvmUXL\/tmETg2tnwJSdoFNJi3JMlslGdnAMdnETtO4ttUYHu1XeTkNSbSQF6jnzfLTsyL9Cu22RQrpsNGx0g8cvhGMuWLYDMKWbHocBDiZVdC1HF56M7dyukCjZucp8ajHl\/vsJE1SFutvtX6fDT+eCJ4MvyV9v15qFGAzpFiUqmOC3dYwQRFVAz7oWmtlJ1JF3yJ7U0Qu9KkX+epHUGkbFAHkOA3Q1CJCHJlN2iwWjEX2\/SMDUljTLIONWTY3j5vvkaFQJxuyOqw57KcczMsdpBYTqPQATIifBDJ42uiO2VyZsQn3xlTvqgAnTUf2U1vC+r7L3\/0D1SvMDF1JiDsllC3WXM5X2bi1uugFpRwtt6wsj+vjLDk60d9IwRmDDIHvI7WmPNMQkFkAfqrhRqToTPuPEiAZ0exy66ifhAtUWWsS7x27CyHp+dury74LCrWaEPcQnTbczFZD5RQixaOYM0Ow3ND\/Fz2ZqVZ4kuTFwhb0mM5dGdbJ7zMGpM6rO0iNUzc8so7ZzWWYT02FiZYTmX0pg7bBdpT2GDeuvXIIQjv0eXI4GA\/mjb1W47sYP2Yk7dnADcCAMt91I7VfBdS59s\/ZScSL0a+ZXLLT8Zk+Ip\/sk7Maj1p5xWzSdFMmu3tU+M+NcJ6mk\/HfMU3eOKVw8zixPBsMomrIHcFzUIcrAOk+ZS2UijYDE8GTbs\/L4Y0RfVf5s1IqzdOlcvzbhScAAmhR98UbDvBK82wr7O3ff0nWHlMfvXRJVA0gHcFJg1+HPamkHLLHKAb96fadQXGpEIDVTTPQOWVoLQjWwfPy64JSx1NwbeLOGY9O5szfwRgqUAey7R4q77+9F5SwWWg8e5jQVSu1f3gjgob7aopGLrdeAg063CpszzuCff8UixoteomNoI6yqXfichFTvQTh57BKhMel\/V++SBTrLRRFpMJ9lxUfA8yEhOje7WcujOrSdlLy8JXlQqJqYx\/NAmavmSKpqlLD7uJUSAVROAMx8wq5WfNpKWyGEm4orBLA52oiMUecKo1Yh3iKRMyiSvTWSSUx6zvMGha4743hNp+5GCQrapIFusSxSXlgRtCboY2tytFC1uDPRSFLLmIEY42fqrwS4jTBfPAlWQODlsLCpe3nrxt1OEhiPx9184UsGPnQkeKUZiduYvsdXHB\/zr\/RIKgCR5aXjNQB5p\/vuzKq6vAfqSB7lCnYoNRdiQ93WvCWDv8UzUT8Vew\/12oVHGEjTCi9Uy2CevYAW0YxcnIMJByDIcN9Zl4cjfGiFmAr\/ykvbq0JUufOZl6pXdFZlSnLPSiIH7XrSx037szeWeT66GglL6UD++C3floMFssSnVPJhWin8j7eUQmSwohROXxWrIwecqYvWZFTItaN9UFziS3QiSngAnu0CRD1ZZG8fK8aTRn71g1ai6KnDh0GA7Bu4NRFnKtXPP8Ocb7FCM25CGByTvKaGwX1eoBb5vODRWyaLC7LVGjaKM+xZhT73R42vd1+T1lyWtSh5F\/ajXlBKghZ03utWPAB7zPZde70oszSdBHVGPA1p1a3jgrRqvMgS31VFOGSFLf8qyq4G+xAk+4WpV1LyO2noapTB23jVumVljOIE4U2sGt9897LGRWSdv9w+ybsUI0G56MphJagDL4BxFVpHAn9BDfGQVqk0opu\/kHULWY\/0RJTeV4mEnvSdXv146PlHGVQYD5FfoowbBthjQIqryxt6VhJhZYdglv573j8l8iP06GOWsTc+y7Yk1Rcht5k2PglhHEcCT84yL2gg0OuzIwrGqB34i7sttwdt8lf\/Ma8+IoYKAXeKoBGi2cOuADt08w+4sfreRjbYA4+ej+qaw0\/jTTGhK9FQ96+9m0cXap8w==","iv":"a7d53a5b6a97f0613e2f14cc48e95b83","s":"08b5ab2c7f313f8b"}
Share your thoughts. Click here