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Barneys exec says risk taking essential to brand building, understanding consumers

April 8, 2014

Barneys' Brothers, Sisters, Daughters and Sons campaign Barneys' Brothers, Sisters, Sons & Daughters campaign

 

By Jen King

NAPLES, FL – The creative director of Barneys New York said yesterday at the Luxury Summit 2014 that brands should not avoid taking risks since failure is an essential part of growth and a way to understand the tastes of target consumers.

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