Multichannel
September 11, 2015
Exterior of Ritz-Carlton Boston
By Forrest Cardamenis
The Ritz-Carlton Hotel Company is rebranding itself with a newly designed logo and voice to be implemented across all its properties within a year.
{"ct":"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","iv":"1f9949c1f3d64b09062271c2b93415d2","s":"ef00f7aee865eb55"}
Share your thoughts. Click here