Multichannel
September 11, 2015
Exterior of Ritz-Carlton Boston
By Forrest Cardamenis
The Ritz-Carlton Hotel Company is rebranding itself with a newly designed logo and voice to be implemented across all its properties within a year.
{"ct":"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","iv":"51d4a2a100ad93e879212fd98b752c4f","s":"397cbf3c6475857d"}
Share your thoughts. Click here