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Jewelry

Roger Dubuis targets Chinese customers with motorsport-themed WeChat campaign

July 12, 2017

Three lucky customers will be able to purchase the Excalibur Spider Pirelli watch early through WeChat. Image credit: Roger Dubuis

 

By Danny Parisi

Swiss watchmaker Roger Dubuis and Italian tire manufacturer and motorsport sponsor Pirelli are launching a new campaign through China’s popular ecommerce and social media hybrid WeChat.

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  1. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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  3. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  4. RH opens Detroit showroom
  5. Versace announces exit of Dario Vitale as creative director
  6. CFDA bans fur from New York Fashion Week
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  9. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  10. Gucci studies connection in spring/summer 2025 campaign
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