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Automotive

Rolls-Royce builds community, content and experiences with new Whispers members-only club

February 26, 2020

Rolls-Royce Motor Cars' new Whispers membership club is accessed through an app that was tested for two years. Image courtesy of Rolls-Royce Motor Cars Rolls-Royce Motor Cars' new Whispers membership club is accessed through an app that was tested for two years. Image courtesy of Rolls-Royce Motor Cars

 

By Luxury Daily News Service

British automaker Rolls-Royce Motor Cars has formally launched its own exclusive members’ club, offering unique experiences and access to products and services. Only one requirement for membership: ownership of a new Rolls-Royce.

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  1. Reimagining hotels with service culture and inobtrusive technology in new world order
  2. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  3. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Augmented reality in luxury - Luxury Memo special report
  6. Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  7. How Western brands can find the app in China that reaches their perfect audience
  8. Asian affluent consumers’ mindset post-pandemic
  9. Swimwear: The dark horse on China’s retail scene
  10. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
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