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April 3, 2020
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Automotive

Rolls-Royce builds community, content and experiences with new Whispers members-only club

February 26, 2020

Rolls-Royce Motor Cars' new Whispers membership club is accessed through an app that was tested for two years. Image courtesy of Rolls-Royce Motor Cars Rolls-Royce Motor Cars' new Whispers membership club is accessed through an app that was tested for two years. Image courtesy of Rolls-Royce Motor Cars

 

By Luxury Daily News Service

British automaker Rolls-Royce Motor Cars has formally launched its own exclusive members’ club, offering unique experiences and access to products and services. Only one requirement for membership: ownership of a new Rolls-Royce.

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  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy
  5. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  6. Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
  7. Marketing during the economic downturn
  8. “Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report
  9. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  10. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
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