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Retail

Saks strengthened services, ecommerce to thrive during COVID

June 3, 2021

Saks Fifth Avenue has prioritized customer experience. Image credit: Saks Fifth Avenue

 

NEW YORK — Although U.S. department store chain Saks Fifth Avenue was an early adopter of ecommerce, the COVID-19 pandemic motivated the retailer to take a more personalized approach to online channels.

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