Retail
September 27, 2018
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.
{"ct":"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","iv":"64ae8c5bb7fcdd54728b58872bed1a51","s":"f8c4f294005a0db9"}
Share your thoughts. Click here