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Retail

Sales associates need to reclaim status as top influencer

September 27, 2018

In-store technology is a key concern of sales associates. Image credit: Hugo Boss

 

By Brielle Jaekel

NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.

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  1. Balmain Beauty presents first prestige fragrance
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  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  6. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  7. Luxury retailers need to compete with mass brands in personalization: report
  8. LVMH buys French publisher Les Editions Croque Futur
  9. Miu Miu Manifeste pop-ups kick off across Asia
  10. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
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