Retail
September 27, 2018
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.
{"ct":"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","iv":"e40b15ec77004c6ef1beb3b0b9633f18","s":"a9c024ef3895ac5d"}
Share your thoughts. Click here