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Retail

Sales associates need to reclaim status as top influencer

September 27, 2018

In-store technology is a key concern of sales associates. Image credit: Hugo Boss

 

By Brielle Jaekel

NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.

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  1. Burberry unveils collection inspired by Queen Elizabeth II
  2. Creative director Marco De Vincenzo steps down from Etro
  3. Nina Ricci loses creative director
  4. Berluti lights up Shadow sneaker
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Luxury on trial: What will stand up in 2026
  7. Lexus to stage installation at Milan Design Week
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Men spend more on luxury, but shop the same amount as women: report
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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