Luxury now defined by rarity: McCann Truth Central
Luxury is currently having an identity crisis as it tries to find a balance between traditional and modern ideals, according to a new report by McCann Truth Central.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Parlux Fragrances, Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
Half of online shoppers unsure how to guard against counterfeits: report
Almost a quarter of online shoppers have been duped into buying counterfeit goods, according to a new report by MarkMonitor.
Balmain’s “army” undergoes avatar makeover for Kardashian gaming app
French fashion label Balmain is the latest to receive the avatar treatment to become a player in Kim Kardashian West’s popular role-playing mobile game.
Shangri-La uses Instagram to keep consumers warm this Christmas
Shangri-La Hotels and Resorts is spreading a #WorldOfWarmth among its Instagram community through a participatory holiday tale.
Robb Report continues to wow with Ultimate Gift Guide in December edition
Hermès, Chanel and Bulgari were among the brands that strove to become part of a “holiday extravaganza” in the December issue of Robb Report.
Mobile payments fail to impress so far this holiday season: report
Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.
Baccarat, Versace, Lane Crawford and publishing houses – Live news
Luxury Daily’s live news from Dec. 7 – Baccarat’s “avenue of light” brightens Paris for the holidays; Versace asserts codes of strength for spring/summer effort; Lane Crawford touts “prized creative ingredient” via Swarovski display; Condé Nast in talks with Hearst to fortify business distribution, payment silos.
Loro Piana, Saint Laurent, Bulgari and Audi – News briefs
Today in luxury marketing – Loro Piana preserves its heritage and looks forward to the future; Saint Laurent opens in Tokyo; Bulgari and the era of the global jeweler; Audi’s Stadler says automaker will stay focused on 2020 goals despite diesel scandal.
How will you support your new mobile app after launch?
Are you ready to build or launch a new mobile application? Keep in mind that a mobile app is only as good as the number of people returning to it.