NEW YORK – An analyst from Forrester Research at the company’s Forum for Marketing Leaders April 14 stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.
Luxury Daily’s live news from Apr. 15 – Frédérique Constant enters spring with social contest; Mandarin Oriental San Francisco to become Loews Regency; Harry Winston invites social media fans to digital bridal unveiling; Michael Kors directs attention to South Korea.
Luxury marketing today – An elephant in a porcelain store: Hermès gives luxury a surreal spin; Burberry revenues gain 10pc in H2; Tesla awaits OK from governor to sell directly in Maryland; Mercedes-Benz brings sports-car performance to its 2016 GLE SUVs.
London department store Fortnum & Mason is encouraging whiskey enthusiasts to attend an event featuring Master Distiller Jim McEwan.
Swiss watchmaker Frédérique Constant is celebrating spring with a social media contest that encourages fans to post their favorite springtime outfits.
Mandarin Oriental San Francisco has been acquired by Loews Hotels & Resorts to open the second Loews Regency hotel, which will expand its luxury brand.
U.S. jeweler and watchmaker Harry Winston sent an invitation via its Facebook page for its Bridal Showcase.
U.S. fashion label Michael Kors has created a new position within the brand to focus attention toward the South Korean market.
NEW YORK – Last year, 15 people per day joined the ranks of ultra-high-net-worth individuals, a trend that is expected to continue with a predicted 34 percent growth this year, according to The Wealth Report 2015.
