Luxury Daily, December 3, 2015 – What key lessons can be gleaned from Tamara Mellon’s bankruptcy?
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LVMH joins COP21 conversation via sustainability practice overview
While world leaders gather in Paris to discuss climate change, French luxury conglomerate LVMH saw an opportunity to tout its sustainability practices while the world narrows its lens on the topic.
Marketing needs to be attuned to the five senses: report
As marketers look to effectively appeal to consumers, a strategy that takes all five senses into consideration is the best approach, according to a new report by Shullman Research Center.
Neiman Marcus counts down to Christmas with Instagram “GIFt” guide
Neiman Marcus is enticing its consumers to “Love to Give” with an Instagram gift guide.
Luxury pours out of Design District for Art Basel Miami Beach
From fashion boutique gallery displays to ridesharing yacht applications, Art Basel Miami Beach has become a sanctuary for luxury brands looking to make an impression on discerning affluents and art enthusiasts.
St. Regis New York pop-up shop puts edgy twist on Christmas shopping
St. Regis New York is partnering with event planner Bronson van Wyck and style on-demand service Armarium for a one-stop pop-up shop for holiday shopping ease.
Land Rover ices competition with Range Rover video series
British automaker Jaguar Land Rover is urging consumers to join it on “An Arctic Journey” to show off its Range Rover Sport SVR.
Relevancy and geo-location are key mobile strategies for 2016: EKN Research
Retailers looking for mobile success in 2016 will need to focus on geo-targeting to provide in-store customers with more relevant experiences, an EKN Research analyst said during a Mobile Marketer webinar Dec. 2.
Thomas Pink, Rosewood and Bulgari – Live news
Luxury Daily’s live news from Dec. 3 – Thomas Pink rings in 2016 with Pantone Color of the Year; Rosewood creates Mini-sized hamper to drive holiday cheer; Bulgari to open production facility in heart of goldsmithing region.
Bottega Veneta, Jaguar Land Rover, home prices and Chinese retailers – News briefs
Today in luxury marketing: Bottega Veneta to open maison on Madison Avenue; Fiat Chrysler shareholders approve Ferrari spinoff; Luxury home prices post biggest drop since 2012; High-end retailers in China no longer have the luxury of time.