Luxury Daily’s live news from Feb. 24 – London Fashion Week hosts charitable fair; Four Seasons entices cold weather guests with contest; Bergdorf Goodman reaches international consumers digitally; Trump family sues to remove name from Taj Mahal casino.
Today in luxury marketing: Pringle of Scotland celebrates 200th anniversary with London exhibition; Consumer confidence slides after big January gain but remains above pre-recession levels; Bugatti sells 450th and last Veyron; As Milan shows near, Italy steps up.
Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.
Trump Taj Mahal is among the number of casinos floundering in Atlantic City, NJ and the Trump family, owner of the property’s parent company, is suing to strip its name off the hotel’s lawsuit.
Department store Bergdorf Goodman has opened up its ecommerce to international shoppers with Borderfree on its new global ecommerce platform for retailers, BFX.
Four Seasons Hotel Silicon Valley at East Palo Alto is hosting a Facebook contest to bring a warm weather retreat to guests stuck in the snow this winter.
Guerlain, Christian Louboutin, and Dior are among the brands participating in London Fashion Week’s The World’s First Fabulous Fund Fair which will raise funds for Natalia Vodianova’s charity, the Naked Heart Foundation.
While celebrity style is still fresh in consumers’ minds from the 87th Academy Awards, a number of brands are reaching out to their followers with ideas of how to achieve their own red carpet moment.
London’s The May Fair hotel is boosting its position as the official hotel of London Fashion Week with help from accessories label Anya Hindmarch.
