Luxury Unfiltered: Porsche’s lost plot
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
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Omega continues ‘My Little Secret’ initiative in Mexico City
The Swiss watchmaker is supporting the ongoing Aqua Terra 30mm campaign with an ultra-exclusive activation in South America.
Lamborghini redesigns Vancouver showroom
The space has expanded by approximately 5,550 square feet.
Louis Vuitton crafts Ballon d’Or 2025 trophy trunks
The French fashion house presents the cases in partnership with the Union of European Football Associations and France Football.
Audemars Piguet among new brands joining Watches and Wonders Geneva 2026
The Swiss watchmaker’s last appearance at the industry event was in 2019.
Jaeger-LeCoultre centers romance, chance in new campaign
The Swiss watchmaker is tapping its global brand ambassador, Chinese actress Zhang Ziyi, for a three-part marketing endeavor.
Luxury Daily, Sept. 23, 2025 – Jaeger-LeCoultre centers romance, chance in new campaign
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Can luxury brands balance AI use with heritage and sustainability goals?
In Altiant’s recently published Millionaire’s Media Consumption reports, just over half of global HNWIs said that they are receptive towards the use of AI tools and software in advertising.
Mercedes-Benz, Roger Federer renovate tennis courts in San Francisco for charity
Continuing the long-running Neon Legacy initiative, the German automaker also provided G-Classes as “Team Cars” for this year’s Laver Cup 2025 competition.
Honoring Latin luxury, Buchanan’s debuts Green Seal whisky blend
The Diageo-owned brand is revealing a new prestige pour with tropical influences.