Lack of standard interactive ad units drowning out online advertising spend
The lack of an industry-standard interactive, rich-media ad unit has dissuaded luxury marketers from making more significant investments in online advertising.
The lack of an industry-standard interactive, rich-media ad unit has dissuaded luxury marketers from making more significant investments in online advertising.
GRAPEVINE, TX – Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.
Today in luxury marketing – Tag Heuer plans to double watch stores in India as luxury demand increases; Technicolor chic in Milan.
Google is investing heavily in display advertising, claiming the space is about to go through its biggest and most important revolution in history.
NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage fans via social media and streaming video on mobile phones.
NEW YORK – Luxury hotels must redefine their core experiences and value propositions to attract Generation Y consumers, according to a Starwood exec.
High-end brands tapping online video to bolster their cachet with consumers on the Internet should remember not to lose their mystique, said author Kevin Nalty.
A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined.
Ifeelgoods has partnered with retailers to offer consumers Facebook Credits when shopping online in order to drive sales and increase customer engagement and loyalty.