Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile
Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.
Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.
Here’s the 2010 editorial calendar for Mobile Marketer and sibling publication Mobile Commerce Daily. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.
Major retailers such as Macy’s, Nordstrom, Bon-Ton, The Buckle Inc. and Charlotte Russe are releasing their holiday gift guides on mobile as part of a new iPhone application.
Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
Gilt Groupe is letting consumers get the most coveted fashion and luxury labels at prices up to 70 percent off retail, right from the palm of their hands.
The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.
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Renowned Italian fashion brand Gucci has made its debut on mobile, letting consumers view and buy limited addition products right from the palm of their hands.
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.