Lexus rich-media ads within MSNBC iPhone app to drive interaction
Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers interact and engage with the automaker’s HS Hybrid car model.
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Bloomingdale’s fall fashion campaign taps mobile to engage customers in-store
Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.
Lexus mobile ad campaign achieves double-digit CTR
Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads
Jewelry mogul Anna Sheffield launches mobile commerce app to drive sales
New York-based jewelry designer Anna Sheffield is using mobile commerce for additional conversion and as a new sales vehicle.
Tiffany & Co. targets luxurious ladies via smartphones
Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.
Vogue, Rachel Roy turn to mobile to let consumers shop, watch, win
Rachel Roy, a division of Jones Apparel Group, has partnered with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects.
Jaguar debuts mobile ad campaign in new ESPN app
Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.
Dolce & Gabbana dresses marketing strategy with mobile
Luxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.
Preppy retailer Ralph Lauren updates iPhone app
Upscale retailer Polo Ralph Lauren Corp. will upgrade its iPhone application with new features that reflect its haute couture line and products reflecting a luxury lifestyle.
Sephora launches mobile service to assist shoppers in-store
Sephora has launched a new mobile service that allows shoppers to easily browse product reviews when considering an in-store purchase.