Emerging designer label Prabal Gurung is using Facebook to encourage its younger fans to shop exclusively on online retailer Net-A-Porter by hosting a color-blocking contest via the designer’s blog.
Today in luxury marketing – Karl Lagerfeld does not want Haider Ackermann to succeed him; Celine gets set for rapid rise; TPG bids for Jimmy Choo; New exhibit explores Dior’s heritage.
Few companies have taken the plunge to use Kinect as a marketing tool, but most have dragged their feet, preferring to let the technology mature rather than act as a guinea pig.
Upscale hotel chain Ritz-Carlton is reaffirming its role as community supporter for underprivileged children with its Succeed Through Service campaign which is being flaunted via Web site and video marketing.
Mercedes-Benz promoted its new 2012 CLS63 AMG model throughout the streets of New York last week by offering pedestrian style-setters a chauffeuring service to their destinations.
Luxury hotels are taking customer service to the next level with the launch of CheckYourRoom.com, an online destination that hand-picks hotel rooms in Europe for affluent consumers.
British automaker Aston Martin is cementing its presence in mobile with the launch of a new application called the Aston Martin Experience.
Yesterday in Luxury Daily – Rolls-Royce targets aspirational buyers with Phantom app; Breitling takes to the skies with Facebook promo; Swarovski jumps on bandwagon with Royal Wedding-themed products.
Today in luxury marketing – How the recession changed the luxury-advertising landscape; Vera Wang’s rules for saying ‘I Do’; Retail stocks gain for week.
