Rolls-Royce targets aspirational buyers with Phantom app
British automaker Rolls-Royce is further strengthening its mobile marketing with the launch of a third iPad application called the Rolls-Royce Phantom Family to push its Phantom models.
Search Results for:
Luxury Daily, April 25, 2011 – Rolls-Royce targets aspirational buyers with Phantom app
Breitling takes to the skies with Facebook promo
Swiss watchmaker Breitling is using Facebook to promote the “Spirit of Aviation” photography contest in which the winner, selected by brand ambassador and actor John Travolta, will receive training for his or her private pilot’s license.
Swarovski jumps on bandwagon with Royal Wedding-themed promotions
Precision-cut crystal glass-maker Swarovski marries elegance with style by decorating a Mini Cooper with thousands of branded crystals in the shape of Britain’s Union Flag and the trademark Swarovski Swanflower to hype up the Royal Wedding.
Jimmy Choo, Nordstrom and luxury carmakers – News briefs
Today in luxury marketing – Jimmy Choo sale prospects heat up; Naya, Nordstrom team up for Earth Day; Luxury carmakers have an eye on China’s market.
Why the lackluster mobile giving for Japan’s crises?
As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.
Luxury Daily, April 22, 2011 – Alexander McQueen remembered in Vogue Met Gala app
Alexander McQueen remembered in Vogue Met Gala app
The life and collections of late fashion designer Lee Alexander McQueen are to be commemorated at the Metropolitan Museum of Art Costume Institute Gala and will be complemented with content found in the new Vogue iPad application.
Savile Row’s Henry Poole, Harrods throw weight behind tuxedo push
Savile Row tailor Henry Poole & Co. has teamed up with the London College of Fashion to commemorate “The Little Black Jacket – Celebrating 150 Years of the Tuxedo” with worldwide exhibits.
Audi taps Stephen Colbert to win affluent fans in sailing sponsorship
German automaker Audi has partnered with Stephen Colbert in the Charleston Bermuda sailing race where the comedian will be the honorary captain of the boat.