Reinventing the wheel in the form of separately managed Web sites or apps for every mobile device type is not only costly and complex with the multiplicity of devices, but it is also becoming impossible.
Jewelry and fragrance manufacturer Bulgari is paving the way in multisensory marketing with a new video featuring actress Kirsten Dunst to push its fragrance, Mon Jasmin Noir, that incorporates sight, audio and the envisioning of smell.
Diamond cutter and manufacturer Lazare Kaplan International is educating customers on the four “C’s” of diamonds – color, clarity, carat and cut – via the interactive mobile application, The Lazare Diamonds 4C’s.
Hilton Worldwide’s Waldorf Astoria Shanghai on the Bund celebrates its luxury hotel title with a gala meant to drive guests to the location to marvel at its amenities.
Audi of America is launching its new A7 model with an interactive billboard in Times Square that is supported by mobile elements such as a mobile site, Foursquare, QR codes and SMS.
Today in luxury marketing – Lexus falls behind rivals; Burberry sales rise 32pc in Q4; Vera Wang unveils bridesmaids line; European stocks lifted by luxury.
Barclays Capital predicts that U.S. mobile commerce sales are expected to hit $5.3 billion in 2011, up 83 percent from a year ago. What does that mean for mobile merchandising?
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
