Senators John McCain (R-AZ) and John Kerry (D-MA) introduced the Commercial Privacy bill of Rights of 2011 on April 12, imposing stiff regulations on behavioral targeting and collection of consumer data online, which could dramatically undercut the way that luxury brands market themselves in every channel.
American apparel and accessories retailer Tory Burch has debuted a mobile site that complements its Web site redesign to give consumers the ability to easily search and shop for products, while integrating social media and editorial content.
New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.
With Earth Day quickly approaching on April 22, The Four Seasons is celebrating the holiday and targeting eco-friendly travelers with extra incentives to drive bookings.
Japanese automaker Lexus is promoting its new vehicles throughout the streets of Chicago by providing a fleet of vehicles exclusively for guests at the Elysian Hotel.
Today in luxury marketing – Ralph Lauren solar backpack gets a luxury price; Christian Louboutin strikes again; Mulberry moves to a new London headquarters; Norstrom makes Delaward debut.
Given the current legal and regulatory landscape, companies using mobile must proceed with caution to side-step potential state and federal landmines, including class action litigation.
Louis Vuitton, Rolls-Royce, BMW and Prada understand that affluent consumers expect a premium user experience in return for the prices that they pay for luxury goods and are making sure that their Web sites are up-to-speed with availability and response time.
