Gilt Groupe rings in brides-to-be with boutique email
With wedding season quickly approaching, flash-sales retailer Gilt Groupe is promoting its bridal shop via a wedding invitation-inspired email newsletter.
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Harrods presents denim boutique with social media, email push
British department store Harrods has turned to email and social media as a tool to drive sales and to push its new denim boutique with products ranging from $100 to $500.
Polyvore creates customer-brand interaction with Fashion’s Night Out
Luxury design houses are using fashion community and online retailer Polyvore as a vehicle to sell their products during Fashion’s Night Out in September.
Jimmy Choo, Saks, Nordstrom and luxury car makers – News briefs
Today in luxury marketing – Jimmy Choo does sneakers, loafers, slippers – for men; Saks nails it, Nordstrom boosts comps 5.1 pc; Luxury car makers on track for record sales after strong quarter.
How to measure mobile advertising success
What is the importance of post-click tracking and transparent reporting in proving the power of mobile advertising?
Luxury Daily, April 8, 2011 – Facebook is new lookbook for luxury brands
Facebook is new lookbook for luxury brands
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
Jaguar taps SMS for XJ test-drive offer
Automaker Jaguar is using SMS to offer test-drives to customers while promoting the new 2011 Jaguar XJ.
Mercedes-Benz targets polo fans with Big Brothers Big Sisters support
German automaker Mercedes-Benz has partnered with fine polo equipment and apparel brand La Martina by using on-site marketing to promote its collaboration with Big Brothers Big Sisters to raise money for the organization.
Will Google +1 News have any effect on luxury brands?
Google +1 News, Google’s solution to the Facebook “like” epidemic, could potentially act as a ranking system for brands looking to increase their prominence on the search engine, but it will do little to help a brand’s presence if consumers are not on board.