Aloft Hotel hits high note with Napa Valley music festival
Aloft, Starwood Hotels & Resorts’ upscale chain, is hosting the exclusive Napa Valley live music festival called “Live in the Vineyard.”
Search Results for:
Why are luxury brands only developing iPhone apps?
Luxury brands are developing mobile applications because they are already aware that a complete marketing strategy requires mobile marketing, but practically the entire industry is having trouble grasping the fact that they need to reach more than just iPhone users.
Wendy Brandes goes with Facebook for jewelry ecommerce
Fine jewelry designer Wendy Brandes drives sales and traffic to its ecommerce Web site via social media.
Prada, Dolce & Gabbana and Facebook commerce – News briefs
Today in luxury marketing – Prada net profit reaches record high; Decision due in Dolce, Gabbana case; The fashion industry’s guide to Facebook commerce.
Understanding the potential of in-store mobile media
The luxury retail market is the ideal proving ground for in-store mobile media, thanks to luxury shoppers’ demand for higher convenience, better service and unique shopping experiences.
Porsche takes new direction with multichannel campaign
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
Luxury retailers could lose customers with lack of mobile redirect
Now that more consumers are making purchases via iPhones, iPads, Android smartphones and other mobile devices, a mobile-optimized version of a retailer’s regular site is becoming necessary.
Nordstrom supports breast cancer with lingerie fitting
Department store chain Nordstrom is taking the fight for the cure to its retail stores with the Nordstrom Fits America lingerie event dedicated to raise money for breast cancer.
Dior shoots film starring Kate Moss to promote lipstick
LVMH’s Christian Dior has nabbed British model Kate Moss to promote its Dior Addict lipstick with a short film to cause a commotion and drive sales.
LVMH’s Bernard Arnault receives Woodrow Wilson corporate citizenship award
Bernard Arnault, chairman/CEO of LVMH Moet Hennessy Louis Vuitton, will be presented the Woodrow Wilson Award for Corporate Citizenship at The Woodrow Wilson International Center in Washington April 7.