Trump goes with mail for renovated Central Park West hotel
New York’s Trump International Hotel and Tower is personalizing its marketing strategy with direct mail postcards promoting the newly renovated location at One Central Park West.
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Mercedes-AMG model makes South Beach debut for polo event
Eyeing a natural fit, German automaker Mercedes-Benz is raising awareness and showcasing the new 2012 CLS63 AMG model to southern Florida car enthusiasts at the Miami Beach Polo World Cup for a second season.
Gucci, David Yurman sponsor Vogue app via product push
Conde Nast’s Vogue magazine has updated its mobile application to include sponsored luxury apparel and accessories from Gucci and David Yurman based on the weather and current trends.
Luxury Web sites sacrifice functionality for aesthetics: executive
Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional.
Hermes, BMW and Dolce & Gabbana – News briefs
Today in luxury marketing – Hermes showcases luxury iPad 2 cases; Caught testing: BMW M3 Pickup; Dolce & Gabbana expanding in China; LVMH buys stake in Charles & Keith.
5 best-practice tips to create an SMS campaign
All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.
March 22, 2011 – Harrods, Nordstrom on same page: in-store, online consistency key
Harrods, Nordstrom on same page: in-store, online consistency key
Today’s luxury consumers are multichannel, tech-savvy and require a myriad of buying options that include a consistent in-store and online strategy.
Mercedes-Benz storybook app brings CLS model to life
Mercedes-Benz is taking its marketing strategy to new heights with a storybook iPad application.
Tiffany & Co. year-over-year sales set standard in luxury world
Jewelry manufacturer Tiffany & Co. reported a 14 percent year-over-year increase in worldwide net sales, setting the standard for all American-owned luxury brands.