Bentley, Magaschoni and Hedi Slimane – News briefs

Published: March 22, 2011

Today in luxury marketing – Apprentice open day at Bentley; Magaschoni launches handbags; Hedi Slimane implies he won’t go to Dior, might design again; Beijing targets luxury ads amid wealth gap.

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Harrods pulls out email stops for Mother’s Day

Published: March 21, 2011

With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.

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Allure.com redesign makes branded-product search easy

Published: March 21, 2011

Conde Nast magazine Allure’s Web site has undergone a complete redesign that gives consumers a chance to view and search for upscale products, while also paving the way for luxury brands to advertise.

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Porsche, Lexus and Jaguar voted most dependable: J.D. Power

Published: March 21, 2011

Porsche, Lexus and Jaguar were voted the most dependable vehicles and increase the likelihood that satisfied customers will buy another branded vehicle, per a Vehicle Dependency study from J.D. Power and Associates.

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