Far too many marketers have made a grave error in stating that they are simply too inundated with meeting the challenges of using the new medium of mobile to apply any deeper racial demographic behavior to the platform.
Luxury brands are trying to reach consumers via social media and ecommerce sites to quickly and efficiently spread awareness about how to help those affected by the natural disasters in Japan last week.
The “Kate Middleton effect” and the Royal Wedding will bolster high-end brands over the next three years.
Lexus was voted No. 1 in customer service based on overall dealership experience, service initiation and quality of work, according to J.D. Power and Associates.
Hachette Filipacchi’s Elle magazine has launched an iPad application that allows fashion-savvy consumers up-close, backstage footage from luxury brands’ top runway shows.
Mercedes-Benz celebrated the 125th anniversary of the invention of the automobile by showcasing 250 rare vehicles at the 16th annual Amelia Island Concours d’Elegance.
Today in luxury marketing – Tag Heuer opens first global concept boutique in Malaysia; Emma Watson signs on with Lancome; Porsche expands the 911 GT2 RS models to America.
Mobile commerce can be a powerful channel for sales and marketing success or a fast track to frustration. What makes the difference? Sound product information.
Neiman Marcus is relying on its NMdaily branded blog to position itself as an innovator and influencer of fashion trends.
