French fashion house Chanel has revealed its spring makeup collection through an interactive Web site that relies heavily on the value of sight, sound and motion to stimulate conversation, interactivity and ultimately drive sales.
Brands such as Marc Jacobs, Donna Karan and Alexander Wang have taken online merchandising to the next level by incorporating product videos into their Web sites.
Gilt Groupe has gone cross-platform with the launch of a BlackBerry-optimized mobile site.
Iordanov Vodka is taking a shot in the luxury market by marketing its Swarovski Crystal-encrusted bottles priced at $4,174.
Mercedes-Benz is giving back to the community by donating two of its vehicles to be raffled off at the National Capital Area Chapter of The Leukemia & Lymphoma Society’s 24th Annual Leukemia Ball in Washington.
Today in luxury marketing – Breitling unveils Bentley supersports light body wristwatch; Mercedes launches A Class Ahead ad campaign; Young users hating on brands; Dubai makes its comeback.
Given that mobile technology has caught up to the standards that luxury brands have set for their consumer experiences, 2011 will no doubt be the year mobile gets haute.
A Bloomingdale’s direct mail piece successfully embeds various multichannel touch points such as online, mobile, social media and catalog to alert consumers of its eleven days of new trends and fashion happenings and ultimately drive them to purchase.
