A Bloomingdale’s direct mail piece successfully embeds various multichannel touch points such as online, mobile, social media and catalog to alert consumers of its eleven days of new trends and fashion happenings and ultimately drive them to purchase.
The Ritz-Carlton is treating guests who participate in its Suite Dreams package in Dallas by giving away Bulgari watches, fragrances and coffee table books.
The St. Regis and the Luxury Collection of Starwood Hotels & Resorts are commemorating Earth Hour 2011 by encouraging their guests to turn off their lights for one hour on March 26 to celebrate the planet and ecofriendly behavior.
Today in luxury marketing - How Bernard Arnault shapes our sense of luxury; Dior fall 2011 Ready-to-Wear collection: The show must go on; The latest digital, IWC, Louis Vuitton and Swarovski; Groupon, LivingSocial aim for upscale market.
What is truly different or interesting about luxury brands these days when consumers have such easy access to them? Are luxury brands still banking on heritage or scarcity? Maybe it is time to think about a few more qualities.
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