The St. Regis and the Luxury Collection of Starwood Hotels & Resorts are commemorating Earth Hour 2011 by encouraging their guests to turn off their lights for one hour on March 26 to celebrate the planet and ecofriendly behavior.
Today in luxury marketing – How Bernard Arnault shapes our sense of luxury; Dior fall 2011 Ready-to-Wear collection: The show must go on; The latest digital, IWC, Louis Vuitton and Swarovski; Groupon, LivingSocial aim for upscale market.
What is truly different or interesting about luxury brands these days when consumers have such easy access to them? Are luxury brands still banking on heritage or scarcity? Maybe it is time to think about a few more qualities.
Keep aside LVMH’s voracious appetite for lustrous brands. Ignore its lust for luxury houses not ready to tie the knot. The name of the luxury game now is economies of scale. And that is the back-story behind the planned LVMH acquisition of Bulgari.
What better way to steer focus away from all the hoopla around John Galliano than to have an ad with Natalie Portman in a steamy encounter with a handsome gentleman?
Mercedes-Benz has been the ride of choice for many Hollywood celebrities, but this awards season was different.
Swarovski is leaving its mark on its most loyal customers by letting members of the Swarovski Crystal Society embellish their Facebook default pictures with the brand’s logo.
Just in time for the exhibition debut of the RS 3 Sportback at the Geneva Motor Show, luxury automaker Audi has teamed up with Gameloft for a mobile racing game in which users get to test-drive the vehicle and even have the chance to win one.
Today in luxury marketing – There’s a BMW for that; Designing Dior: Who’s next?; Anna Sui does line for Web site; China may pass Japan as biggest luxury goods consumer by 2015.
