Application-testing mantras for marketers
Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.
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Luxury Daily, Feb. 17, 2011 – Bluefly CEO: Luxury shoppers show signs of frugality fatigue
Bluefly CEO: Luxury shoppers show signs of frugality fatigue
Bluefly reported a 17 percent year-over-year increase in profits that the company’s CEO claims is indicative of a significant rise in what she calls frugality fatigue.
Jimmy Choo celebrates 15th anniversary with dedicated microsite
As part of its 15th anniversary heritage celebration, luxury brand Jimmy Choo has launched an interactive microsite to engage consumers with its brand history.
Mandarin Oriental exec says mobile site is essential for luxury hotels
High-end hotels such as Mandarin Oriental, St. Regis, The Ritz-Carlton, Four Seasons and The Luxury Collection are greatly benefiting from having mobile sites that increase booking, brand awareness and customer satisfaction for their affluent customers.
Charlotte Olympia injects bright colors into Bergdorf Goodman’s shoe salon
NEW YORK- Luxury shoe designer Charlotte Olympia added a pop of color into Bergdorf Goodman’s 5th Avenue store Feb. 15 with the launch of the brand’s spring/summer collection.
The Ritz-Carlton expands empire with Los Angeles Residences
The Ritz-Carlton is giving its customers the ultimate homeowning experience by opening the Ritz-Carlton Residents at LA Live that provide all of the brand’s signature luxury hotel amenities such as room service, a personal doorman and VIP access to Los Angeles nightlife.
43pc of affluent consumers shop online for gifts: study
With Valentine’s Day come and gone, luxury brands need to learn from the holiday and prepare their online Web sites to take advantage of the powerful gifting opportunities right around the corner, such as Mother’s Day and Father’s Day.
Michael Kors, Moda Operandi and Porsche – News briefs
Today in luxury marketing – Project his way: Kors expands; Moda Operandi brings trunk show concept to Web; Facebook Porsche 911.
Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up
A study by The Luxury Institute finds that Burberry and Bottega Veneta excel far better than other companies at having enthusiastic brand ambassadors in their stores who are interested in helping customers.