Luxury Daily, Feb. 15, 2011 – Are television ads effective?
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Diane von Furstenberg shifts from catwalk to bedroom with home collection
Backing up the notion that everything happens in bed, designer Diane von Furstenberg is moving into housewares again with a new home collection exclusively available in Bloomingdale’s.
Luxury email marketing heightens perception of exclusivity: expert
In an industry that relies heavily on the customer’s perception of exclusivity, luxury brands need to be offering exclusive discounts and sneak-peeks to high-end consumers.
BMW employs mobile augmented reality for X3 promo
BMW is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its promotion of the new X3 model.
Ferragamo standardizes business processes on SAP platform
Salvatore Ferragamo has implemented SAP AG’s software to better meet customer demand and position itself for further expansion by streamlining its global business processes to drive profits.
Bulgari, Valentino and Toms shoes – News briefs
Today in luxury marketing – Bulgari to open luxury hotel in London’s Knightsbridge district in 2012; Valentino’s numbers up, firm not on the block; Olsens collaborate with Toms shoes.
Examples of five mobile bar code strategies during the 2010 holidays
Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.
Is Fashion Week’s increased inclusivity diluting its value?
Mercedes-Benz Fashion Week used to be one of the most exclusive events in the world, but the world of fashion – and the event itself – has evolved so dramatically that more consumers can now attend. But is that necessarily a bad thing?
Luxury Daily, Feb. 14, 2011 – Is Fashion Week’s increased inclusivity diluting its value?
Barneys New York spring campaign provides intimate view of fashion
Luxury retailer Barneys New York has debuted its multichannel Backstage Black and White Spring 2011 campaign that spans mobile, online, print, in-store and out-of-home advertising.