Cost-per-engagement online ads most effective metric for luxury brands: expert
An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.
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Ajaline hosts event to promote new products and Web site launch
NEW YORK – Flash sales Web site Ajaline showcased its branded fine jewelry and watches at an intimate breakfast to publicize the official launch of the site Feb. 7.
Ralph Lauren, Hugo Boss and Donna Karan – News briefs
Today in luxury marketing – Ralph Lauren introduces luxury denim; Hugo Boss acquires 15 British stores; Donna Karan does the Web; Online retailers discover the joy of journalism.
What’s up with the pricey Rolex app?
Rolex is showcasing its 100 years of watchmaking history via a pricey mobile application, which is a digital version of the book by Guido Mondani Editore.
Luxury Daily, Feb. 8, 2011 – What’s up with the pricey Rolex app?
Harrods encourages email sign-ups via movie screening contest
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
LVMH boasts $27 billion in revenue for 2010
LVMH Moet Hennessey Louis Vuitton owes its $27 billion in revenue for 2010 to the quality of its products and an innovative marketing strategy.
Rolls-Royce celebrates brand history with Centenary drive
Rolls-Royce celebrated the 100th anniversary of its iconic hood mascot, The Spirit of Ecstasy, with a grand procession of branded vehicles in London on Feb. 6.
Were luxury automotive Super Bowl commercials a hit or miss?
For Sunday’s Super Bowl XLV, luxury automakers Audi, Mercedes-Benz and BMW displayed something old and something new during their 60 seconds of fame.
David Yurman, Barneys and the Super Bowl – Luxury Daily
Today in luxury marketing – Barneys plans renovations; David Yurman asks bloggers to show them love; Best Super Bowl infographics; Jewelry’s runway reach.