Future of mobile Internet is through social networks
The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet’s most potent use.
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Tiffany & Co., Gilt Groupe, Audi already suiting up for the big game
As one of the most anticipated sporting events of the year, Super Bowl XLV is already creating an opportunity for brands to be innovative and team-spirited through sweepstakes, promotions, advertisements and products.
Luxury Daily – Jan. 31, 2011 – Tiffany & Co., Gilt Groupe, Audi already suiting up for the big game
American Express connects affluent customers with luxury designers at Mercedes-Benz Fashion Week
As part of its ongoing commitment to its fashion-savvy cardmembers, American Express is giving affluent customers unique access to various experiences during Mercedes-Benz Fashion week.
In-app advertising is an opportunity for luxury brands: analyst
A study from Gartner predicts that revenue from application stores worldwide will surpass $15 billion in 2011 with an estimated 17.7 billion downloads.
Lexus scores hole-in-one with extended USGA partnership
Prestige automaker Lexus has strengthened its commitment and relationship to the game of golf by extending its ongoing partnership with the United States Golf Association.
Starwood turns up the heat with launch of Aloft Miami destination
Starwood Hotels & Resorts’ upscale chain, the Aloft brand, is expanding its reach with the launch of its first hotel in Miami.
Lamborghini showcases dynamite vehicle collection via iPad application
Lamborghini is taking advantage of the iPad’s unique and vivid canvas by displaying the brand’s famous cars in a variety of angles and frames in a new application, Zero to 60.
Mercedes, Donatella Versace and Swarovski – News briefs
Today in luxury marketing – Mercedes-Benz eyes No. 1 spot in luxury market; Donatella Versace dubs Mad Men start January Jones the most glamorous actress of our time; Clarins set to launch first Swarovski fragrance.
Valentino, Cartier, D&G go beyond mere banners in Vogue app sponsorship
Luxury brands such as Cartier, Valentino, Dolce & Gabbana and Michael Kors are using Vogue’s commerce-enabled Vogue Stylist application to advertise and sell their products to the magazine’s readers.