Tiffany & Co. is taking advantage of a market where celebrities set trends and steer buying behaviors by spreading the word that Natalie Portman sported its high-end jewels at the 68th Annual Golden Globe Awards.
Although consumers seem to flock around the red-hot trend of flash sale sites, some industry experts think that these types of sales are more flash-in-a-pan than flashy, and can actually harm a luxury brand’s reputation.
Conde Nast, publisher of magazines such as W, Vanity Fair and Vogue, delegates each of its 18 titles to use social media marketing to their advantage, resulting in an unpredictable and customized interaction with consumers.
German automaker Audi is reducing its environmental impact and expanding its technological innovation by providing auto show attendees access to digital brochures.
Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.
Today in luxury marketing – Yves Saint Laurent casts Vincent Cassel; Tod’s founder to restore Rome’s Colosseum; Prada board meets Thurs on IPO option; Digital ad spend to climb 14pc, social media 35pc.
Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?
Precision-cut crystal glass-maker Swarovski has successfully built a social media empire of fans to communicate with on Facebook, which is an effective way to build brand loyalty and ultimately drive sales.
As part of its ongoing strategy to reward its affluent customers, American Express is giving fashion-savvy cardholders access to Mercedes-Benz Fashion Week via The American Express Skybox, an invitation-only VIP lounge overlooking the event.
