Luxury fashion brand Dolce & Gabbana is providing tech-savvy affluent consumers a mobile experience that combines a fashion-oriented interface with a selection of branded content via an iPhone application.
Consumers who are single tend to have a higher disposable income and this audience represents significant buying power for luxury brands.
Today in luxury marketing – Cartier looks for recognition in watchmaking; Jimmy Choo is all man; Michael Kors to open lifestyle flagship at Rockefeller Center.
Prestige automaker Lexus designed a gravity-defying stunt to showcase the unbelievable strength of its luxury vehicles.
Luxe discount travel site Voyage Prive has launched an iPhone application with special features available only to its mobile users.
Following the debut of its interactive Web site project, Italian designer Giorgio Armani introduced a street-style photography campaign showcasing everyday affluent consumers wearing its eyewear.
Louis Vuitton is adding an even more personalized touch for users by allowing them to add their own features, colors and initials to the brand’s bags through a Facebook application.
As income levels improve, there is a clear and consistent shift in the types of products and services consumers buy globally and luxury brands should take note, according to a study by Credit Suisse.
Today in luxury marketing – Burberry sales lift highlights global growth; Mobile ad campaigns still beating online; Kenneth Cole leaving Rockefeller Center; Retail sales, apparel prices rise.
