Fontainebleau Resorts is pampering guests at its iconic Miami location by letting them stay connected with loved ones via complimentary Skype video chat sessions during the holiday season.
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand’s strengths.
Today in luxury marketing – David Yurman to launch a trio of scents; Will Carine Roitfeld buddy up with Tom Ford after French Vogue?; Rumer Willis will star in Badgley Mischka’s new ad campaign.
High-end brands face challenges and opportunities more than mainstream retailers do. While the market for luxury goods is necessarily narrow, retailers in these markets tend to know their customers and prospects better than less focused businesses.
Prestige brands continue their epochal battle against piracy and counterfeiting in hopes of stemming both lost revenue and tarnished brand equity.
Luxury retail spending has eclipsed pre-recession levels as affluent consumers continue to regain confidence, according to a study from American Express Business Insights.
British designer Stella McCartney is burnishing its digital credentials and engaging tech-savvy consumers with the release of a content-heavy iPad application just weeks after relaunching its Web site.
Search engine optimization is an absolute must for luxury brands looking to drive consumers to their Web sites and even in-store.
Today in luxury marketing – Tory Burch’s many second homes; Sale of Gianfranco Ferre to Samsung hits bump; Can Lexus CT 200H find a market amongst luxury car buyers?
