Countering counterfeits: How luxury brands are challenging the knock-off culture
Prestige brands continue their epochal battle against piracy and counterfeiting in hopes of stemming both lost revenue and tarnished brand equity.
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Luxury spending higher than pre-recession levels: American Express
Luxury retail spending has eclipsed pre-recession levels as affluent consumers continue to regain confidence, according to a study from American Express Business Insights.
Stella McCartney advances digital strategy with content-heavy iPad app
British designer Stella McCartney is burnishing its digital credentials and engaging tech-savvy consumers with the release of a content-heavy iPad application just weeks after relaunching its Web site.
Luxury brands that do not implement SEO are in trouble
Search engine optimization is an absolute must for luxury brands looking to drive consumers to their Web sites and even in-store.
Tory Burch, Gianfranco Ferre and Lexus – News briefs
Today in luxury marketing – Tory Burch’s many second homes; Sale of Gianfranco Ferre to Samsung hits bump; Can Lexus CT 200H find a market amongst luxury car buyers?
Why luxury brands should embrace mobile
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next.
Are catalogs still relevant in a digital world?
Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.
Luxury Daily, Dec. 16, 2010 – Are catalogs still relevant in a digital world?
Harrods showcases eco-friendly luxury vehicles to bolster green strategy
In a move that can inspire other department stores, London-based Harrods is showcasing high-end hybrid and other eco-friendly cars in its store windows to bolster its green strategy and draw customers.
Jaeger-LeCoultre’s branded iPad magazine encourages word of mouth with social functionality
Watch manufacturer Jaeger-LeCoultre has released a social media-enabled iPad application designed to showcase the versatility of its Master Compressor collection in extreme weather and speed conditions.